Get them right and they could be one of your best assets.
Get them wrong, and they could be holding back your new brand.
1. Use a professional designer.
It’s tempting to save cash on the essentials when you’re starting out. Don’t give in to that temptation!
A well-designed card which projects your business values and your brand could be the difference between getting low value and high value clients.
A good designer will visualise your brand, your logo, and your business cards to help you clinch the deals you’d like.
2. Keep the design simple.
An impactful but unfussy design helps your contacts focus on the content of your card, which is really what you want them to do.
Packing lots of elements into a small space will confuse them.
3. Match your other marketing collateral.
Your business cards should match your logo, website, flyers, and brochures. You need a consistent visual image and a consistent story to tell potential customers and business contacts.
Matching your marketing materials helps you achieve that consistency.
4. Use the back for non-critical information.
Put the critical information – your name, business name, phone number, and email address, on the front.
Some people just won’t look at the back.
5. Choose the critical information you need wisely.
Think about how you’d like people to follow up when they get your card. Would you like them to email you or call you? Do you have more than one web address? If so, which one is the most important?
6. Make it easily legible.
Choose your font and point size wisely to match the space you have.
Your font choice says a great deal about your business. Will your prospects prefer a traditional or a modern font?
Remember this, too: NEVER use Comic Sans on a business card, even if your business is fun and funky. Many people loathe it.
Another golden rule: don’t use light text on a light-coloured background or dark text on a dark-coloured background. The colours you choose should be all about your brand and legibility.
7. Choose a quality card stock.
You only get one chance to make a first impression.
If you choose a poor quality card stock, your prospects may well fear that indicates what your service will be like too – cheap and cheerful!
A good quality card can help you get the high value business you’d like. A poor quality card could do the opposite.
Think about how the card will feel in someone’s hand.
8. Consider embossing.
This can make your card stand out when someone touches it. You could emboss important information in text, or your logo. Embossing can be carried out in glossy or matt colours or in metallic.
9. Don’t advertise!
Would you give someone a sales pitch when you shake their hand? No?
So, don’t look on your business cards like your flyers. This is all about imparting information and making a good first impression of your brand.
Leave your sales pitches off your business cards.
10. Keep them in good condition in a box or card holder
You don’t want to be handing over a dog-eared, damaged, or bent card to a potential customer.